Jack Wolfskin
Jack Wolfskin is a German top-class outdoor clothing and equipment manufacturer whose mission is to motivate as many people as possible to find their way to the outdoors, encounter nature, gain new experiences and enjoy quality leisure time outdoors with family and friends. The underlying idea is that the better we know nature, the more we love it and take care of it.
Proactively taking responsibility for social and environmental issues is part of Jack Wolfskin’s corporate identity and culture. We are adventurers, explorers, nature and outdoor lovers. We want to share our passion with you. We design and manufacture clothing, footwear and equipment that represent sustainable German design and inspire their users to go on to discovery trips in the great outdoors.
The three main goals of Jack Wolfskin’s communication align perfectly with those of Nouxfest: Jack Wolfskin offers interesting learning opportunities that increase knowledge and awareness of nature, presents places and activities that attract enthusiasts to real destinations and experiences instead of digital ones, and inspires enthusiasts on their own journeys of discovery by telling about inspiring adventurers and adventures in different parts of the world.
At Nouxfest, Jack Wolfskin is involved in many ways. The brand’s Finnish team members are involved in implementing the event’s programs, it is possible to try Jack Wolfskin’s products in practice on a few trips, and the products are strongly displayed in the Nouxfest exhibition area. The Nouxfest event shirt that will go on sale in the spring is from the Jack Wolfskin collection, and the Nouxfest volunteer team’s event outfit includes their own great Jack Wolfskin T-shirt.
